Shreveport, LA · Authorized Retailer
Sid Potts, Inc.
About This Partner
Shreveport’s landmark diamond destination. Sid Potts has been an authorized Bez Ambar retailer since the early years of the collection, bringing Princess Cut and fine diamond jewelry to the Gulf South with the expertise of a multi-generational jeweler.
Visit Sid Potts →Authorized Bez Ambar Retailer
Every authorized location is personally selected and trained on the Bez Ambar collection.
Visit the Showroom
Address
8535 Business Park DriveShreveport, LA 71105
Phone
(318) 797-2929Hours
Mon–Fri 9am–5:30pm · Sat 10am–2pm
From the Collection
The Bez Ambar Difference
The Princess Cut
The original — co-invented by Bez Ambar in 1980. Precision-cut for maximum brilliance in a square form.
Diamond Bands
Eternity and anniversary bands set with the same precision that defines every Bez Ambar piece.
Statement Pieces
Significant diamonds deserving significant design. Each setting engineered to let light speak first.
What to Expect
At Every Authorized Showroom
01
The Full Collection
This authorized showroom carries Bez Ambar diamond jewelry — including the Princess Cut originals and the Elysian Cut™, the square-brilliant cut patented by Bez Ambar.
02
Expert Guidance
Authorized retailers are trained on the Bez Ambar collection and can walk you through cut performance, setting options, and custom sizing for any piece.
03
Authenticity Guaranteed
Every Bez Ambar piece sold by an authorized retailer carries the full manufacturer warranty and certificate of authenticity directly from the atelier.