Designing Diamond Cuts
We Don't Just Cut the Stone. We Design the Cut.
Most jewelry houses source pre-cut diamonds and build around them. Some cut their own—using other people's geometries. Bez Ambar designs the facets themselves, executes every cut in-house, and shapes each stone to fit its exact position in the piece. Craftsmanship begins with making the piece. Ours begins earlier — with designing the diamond itself.
The Cuts
From the Princess to the Elysian
Bez Ambar co-invented the modern Princess cut — now part of the global language of fine jewelry. The same instinct continues through the Blaze®, the Elysian Cut™, and everything that follows. A diamond designed from first principles changes the experience of wearing it.
Discover the Cuts →
The Design
Drawn, Engineered, Finished by Hand
For decades Bez Ambar has pushed the diamond cutting and faceting industry—treating every component as an act of high artistry. We honour the tools of tradition while constantly searching for new directions in style, technology, and technique. Everything we make arrives at uncompromised excellence.
Inside the Atelier →
The Details
A Commitment to Perfection
Every stone is cut to the geometry of its position — calibrated, shaped, and set so nothing is ever off. Not by a degree. Not ever.
Our Service
We Are Committed to Service
We repair or restore any piece manufactured by Bez Ambar since 1979—regardless of its age. If we made it, we stand behind it. Bring it back. We'll make it right.
Private Viewing
By Appointment, with the Concierge
Some pieces ask to be seen alone. Arrange a private viewing at the Los Angeles atelier—an existing piece, a single stone, or a commission of your own. Our Concierge will guide you through the collection personally. No showroom, no crowd. Just the work, and the people who know it best.
The Private List
First access to new pieces, archive discoveries, and notes from the atelier. Rarely sent. Always worth it.
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