Betzalel "Bez" Ambar is an American jewelry designer who came to claim worldwide recognition in 1982 with the invention of the Quadrillion® cut, better known as the Princess cut. Today he owns and operates the high-end fine jewelry business in Los Angeles, California, Bez Ambar Inc. Over the years he has made huge footprints in the jewelry design industry with his innovations in diamond cutting and setting.


A true artisan in pursuit of perfection, Bez of Bez Ambar Inc. is a talented trendsetter whose workmanship and distinctive style is a cut above the rest. With over 40 years of fine jewelry experience and an impressive resume to boot, he’s designed and manufactured an array of cutting-edge sparklers for some of the world’s most renowned, high-end clientele, with jewelers such as Tiffany & Co., Cartier and Graff Diamonds to name a few. His innate technique is like poetry in motion. He has a keen eye for elegant and innovative detail with each individual masterpiece that he creates. 


With every vision in mind, each respective piece is uniquely constructed, and both carefully and methodically planned to fulfill desired results without breaking the bank. Manufactured in the beautiful city of Los Angeles, top-notch, high-quality gems are extracted from buried treasures around the globe to bring you aesthetically-pleasing, state-of-the-art stones, and settings. Each exquisite design is made with fine precision and superb craftsmanship that births an enchanting showpiece that exudes a timeless, romantic sentiment to enjoy throughout one’s lifetime. 


With an astounding accolade like inventing the Princess Cut, in addition to being a masterful diamond cutter, Bez Ambar possesses the type of artistry that is perfectionistic at its core. From the initial conceptualization, along with his ingenuity, he hand-selects flawless diamonds that he both polishes and cuts that help deliver sophisticated, one-of-a-kind, works of art. He follows all ethical standards and procedures with the utmost of importance to bring you conflict-free, refined, gemstones that hail from mines and manufacturers from his network of trusted sources.



All Bez Ambar pieces are crafted with outstanding care and focus by our master artisans, meeting rigorous quality control standards and favoring quality over mass production. Bez Ambar’s success over the last three decades has proven the dependability and primacy of the Bez Ambar brand.

Recently there has been a rise in incidents where non-authorized Bez Ambar jewelry stores are attracting customers with our designs and images, only to offer and reproduce a counterfeit.

Many of those customers contact us later displeased with the workmanship and overall quality of their newly purchased ring in hopes that we can repair it and bring it to match the original design. Unfortunately, the replicated items cannot be fixed and must be remade correctly. At Bez Ambar, we use state of the art equipment and various unique methods not available to other jewelers.

We guarantee that by purchasing a genuine Bez Ambar design, you will receive nothing short of what you have seen in the beautiful images displayed on our website. The craftsmanship and quality of work are of the highest standards and will prevent future disappointments and frustrations that may accompany any replicated designs. There is no reason to settle for anything less than the original!

You are welcome to contact us directly prior to acquiring your Bez Ambar design with any questions or concerns. We are confident that we can alleviate all your concerns and provide you with a genuine Bez Ambar design that will carry a higher value, certificate of authenticity and an international warranty.

Bez Ambar styles are not mass-produced, they are custom handmade designs, and are sold in exclusive stores around the country. The information you provide us will only be used to assist you in the best way possible.

We will not disclose any private information without prior consent.

You may also call 1-800-223-3374 ∙ You will receive an email within 24 hours.