Meet Bez Ambar. Who in 1979, moved to Los Angeles, California. There, he opened and established Ambar Diamonds Inc., the go-to, high-end, fine jewelry company.

In 1982, he revealed his five-year invention of the Quadrillion® cut, better known as the world-famous Princess-cut diamond, and one of the most popular diamond styles on the market.

Bez was well-connected to the Israel Diamond Exchange, and what started out as a diamond distribution business, the focus shifted onto jewelry design and distribution where a sample ring was created to showcase what is now known as the Quadrillion® cut. From that point on, and with much success, Ambar Diamonds Inc. quickly emerged as a world-renown jewelry design company. In 1985, Ambar Diamonds went on to win the highest of achievements in the diamond world and received a DeBeers Award for his ATW Quadrillion® ring.

With continued success, in 1988, Bez Ambar gained notoriety yet again with his rimless, prongless setting for square-cut diamonds with the creation of the invisible setting setting known as Laserset®, and in 1992, he introduced a similar version called “Boundless”, which he invented for round diamonds.

In 1999, Bez’s innovations continued with the invention of the Pavé setting, which we now know as the Micro-Pavé setting, and his other brainchildren which included the Blaze® cut diamond in 2003, and the round Divine Cut® cut in 2015. Known to diamond aficionados as Fire or Diamond Fire, is when a stone is exposed to white light, each of its colors travels at different speeds which then separates the colors into a spectrum. This is called dispersion, and that’s what gives it that fiery look.

Bez Ambar's Blaze Cut Diamond Designs: Ring of Fire, Ring Of Light, Frame of Light, and Earrings of Fire.

In 2003, Bez Ambar unveiled the Blaze® cut. The most distinctive feature of this new cut are the burst of colors it produces through its 9 crown (top) facets. The Blaze cut is a square cut diamond with 13 facets; 9 crown facets and 4 pavilion. There are 3 properties in a diamond that make it one of the most highly sought after gemstones; brilliance, scintillation, and dispersion, otherwise known as fire. Bez designed the Blaze cut to maximize a diamond's dispersion. Bez Ambar believes that the most beautiful property of a diamond is its ability diffuse white light into the multitude of colors that make up the visible spectrum. The larger facets of the Blaze® cut create a greater opportunity for the light to be broken up and therefore dispersers a fire 10 times larger than any other cut of the same size.

Unveiled in 2015, the Divine® Cut is Ambar’s latest creation. Like his previous cut, Ambar was awarded an international design patent, for the Divine® cut. After his previous accomplishments in square diamond cuts, Bez shifted his attention to round cuts with the aspiration to recreate the fire and beauty of a Blaze Cut in a round shape. The traditional round brilliant cut has 58 facets, while the divine cut has only 46, 22 crown facets and 24 lower pavilion facets. With this decrease of facets on the crown comes an increase in the size of Fire.

In 1988 Bez Ambar created the invisible setting for square cut diamonds. The idea came from the designer’s ambition to set diamonds without showing any of the metal that would traditionally interrupt the continuity of a piece’s brilliance. To make sure that no metal shows, Ambar created a petite and delicate groove under the girdle of the diamond with a laser and microscope to maintain his well-known precision. Using these groves Bez could hide any metal that would be seen in the more traditional settings.